THE MARICONNA T-SHIRT

IN COLLABORATION WITH THE ESTATE OF JUAN PABLO ECHEVERRI:

THE MARICONNA T-SHIRT

Discover Juan Pablo Echeverri’s MariconnA T-Shirt, an exclusive re-edition of the late Colombian artist’s own tee made in partnership with the artist’s estate. Originally produced in the early 2000s, a black edition of the MariconnA T-Shirt was released commercially by Platform in October 2024.

For Pride Month 2025, Platform is re-releasing it in white, with 10% of sales benefiting the Leslie Lohman Museum of Art, the world’s only dedicated LGBTQ art museum.

Juan Pablo Echeverri in one of his original MariconnA t-shirts.

Wolfgang Tillmans in the 2023 version of the Mariconna t-shirt, photographed by Isaac Crown.

ABOUT THE ARTIST:

Juan Pablo Echeverri (1978-2022) was a renowned contemporary visual artist from Bogotá, Colombia. Working in photography and video, his extensive body of artwork developed from daily self-portraits begun as a teenager into an exploration of how ‘other people’ construct themselves and are constructed in the sight of others. He was interested in how stereotypes coalesce around uniquely individual people, continually experimenting with his own appearance to reject a flattened, essentialist reading of identity.

The quotidian ritual of daily photographs, taken by automatic photobooths wherever he was in the world, fed and ran parallel to numerous photographic projects. Obsessed with the performativity of identity, his work queered fantasies of the self, oscillating between the point of view of icon and superfan.

International travel throughout his career led to another ritual, that of a video work in every place he visited, frequently shot and edited in one day. These pieces, often involving the artist lip-synching to the most popular song in that time and place, act both as postcards to be sent back and souvenirs to be treasured: deflating the international artist ego into that of tourist.

Alongside his visual practice, Echeverri was an accomplished guitarist and vocalist. He kept multiple collections of carefully classified ephemera from popular culture in his unique art- and music-studio-apartment-gallery, a base that erased all distinction between living and working.