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Kai Matsumiya operates with the belief that the contemporary art gallery has not caught up to the realities of art, including how art should live and breathe in its own times and terms. Experimentation for its own sake is celebrated for the purpose of encouraging failure; for it is failure which promotes possibilities, opportunities and a defense of dignity. The gallery asserts the spirit as being vital as the program. Kai Matsumiya takes pride in its celebration of diversity and beautiful insecurities across all types of categories: social, artistic or otherwise. Insecurities bring life to ambivalences as opposed to bringing about vagueness, and displaces supreme simplistic confidence for something more thoughtful and reflective. The gallery also takes literally the saying, “doing everything wrong in the best ways possible."